S. Burke Law
Leading a Testimonial Production in Atlanta
Producer / Director
Scope of Work
I led this production end to end, on location in Atlanta, Georgia. Coordinating with local partners and consultants, I produced, directed, and shot a content package for attorney Sheryl Burke: a client testimonial alongside customer-education and service-explanation pieces. I then delivered finished content built to strengthen her online presence. From planning the shoot to final delivery, I owned every part of the production.
The Challenge
S. Burke Law needed testimonial content that could carry the weight of a personal recommendation online. Sheryl Burke is a standout attorney, but a law practice runs on trust, and trust is hard to manufacture on a website. The brief was to capture an authentic, credible testimonial on location in Atlanta and turn it into polished content that would strengthen her digital presence and help prospective clients feel they already knew her before the first call.
My Approach
I led the production from the ground up. I scouted and set the location in Atlanta, coordinated with local partners and consultants, and built a lighting and camera setup that felt clean and professional without feeling cold. On the day, I produced and shot the entire piece myself, directing the interview to draw out something genuine rather than scripted. The key was the conversation: I guided Sheryl through it so her answers felt like she was talking to a real person, not reciting talking points, because that authenticity is what makes a testimonial actually land.
Beyond the testimonial, we captured content designed to do real work for her practice: segments where Sheryl explains her services and educates prospective clients on what to expect, turning common questions into clear, reassuring answers before someone ever picks up the phone. In post, I shaped all of it into finished content built to live across her website and social channels. The goal was simple but specific: make the on-camera trust feel as real as meeting her in person, so a prospective client watching online would feel they already knew her before the first call. From location and lighting through the final cut, every decision served that single objective.
“If there's some message you want to deliver to your clients and your audience, he's able to capture that. That's a skill worth millions. He's gifted.”
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Where Procedure Meets Creativity