S. Burke Law · 2019
Leading a Testimonial Production in Atlanta
Producer / Director
Scope of Work
On location in Atlanta, I produced, directed, and shot a content package for attorney Sheryl Burke: a client testimonial alongside customer-education and service-explanation pieces. I coordinated with local partners and consultants, built the lighting and camera setup on site, and directed the interview to draw out something genuine rather than scripted.
The Challenge
S. Burke Law needed testimonial content that could carry the weight of a personal recommendation online. Sheryl Burke is a standout attorney, but a law practice runs on trust, and trust is hard to manufacture on a website. The brief was to capture an authentic, credible testimonial on location in Atlanta and turn it into polished content that would strengthen her digital presence and help prospective clients feel they already knew her before the first call.
My Approach
I scouted the location, coordinated with local partners and consultants on the ground in Atlanta, and built a lighting and camera setup that felt clean and professional without feeling cold.
The interview was the whole game. I directed Sheryl through the conversation so her answers felt like she was talking to a real person — not reciting talking points. That's what makes a testimonial actually land.
Beyond the testimonial, we captured service-explanation and client-education segments: Sheryl answering the questions prospective clients have before they ever pick up the phone. In post, I shaped everything into finished content built for her website and social channels.
“If there's some message you want to deliver to your clients and your audience, he's able to capture that. That's a skill worth millions. He's gifted.”
Next Campaign
Two Videos. Highest Engagement on the Page.