Senergo · 2016
Making a Smoothie Brand Look the Part
Director / Producer / Editor / Photographer
Scope of Work
Senergo is a healthy fast food brand built around smoothies and clean eating. They needed a brand image to match: fresh, energetic, and credible. I came in and built it from the ground up, producing brand video and photography that gave the business a real visual identity to grow into.
The Challenge
Senergo needed to establish a brand image that reflected what the business actually was: a healthy fast food concept built around smoothies and real ingredients, not the generic look most spots in that category settle for. The goal was content that felt fresh and alive, something that made the food look as good as it tasted and gave the brand a foundation to build on.
My Approach
I came in and built the whole thing from scratch. Shot the video and photography, shaped the visual language, and delivered a brand image the business could actually use. No team, no template. Just a camera and a genuine effort to make something that did the brand justice. The content was built for social media and posted to the brand's channels. This was a high school project. I am proud of it.
On Set
Next Campaign
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