Gold Hill Estates at Crystal Mountain · 2018
One Video. Eight Properties Sold.
Director / Producer / Editor
Scope of Work
I concepted, shot, edited, branded, and captioned the video ad for Gold Hill Estates — a luxury development with lots starting above $1M inside the largest ski resort in the Pacific Northwest. Creative strategy through final delivery, built to serve as the primary sales tool for the project.
The Challenge
Gold Hill Estates needed to move luxury homesites — the only private land available within Crystal Mountain Resort, the largest ski destination in the Pacific Northwest. Lots start above $1M. This isn't impulse-buy real estate. The audience is narrow, the price point is high, and the creative had to make someone feel what it's like to own a home at 5,000 feet on a world-class mountain — not just show them a plot of land. The video had to carry that weight across paid and organic channels.
My Approach
I concepted the ad around what makes Gold Hill impossible to replicate — the elevation, the ski-in/ski-out access, the exclusivity of owning private land inside a resort surrounded by 4,000 acres of forest. I shot, edited, and branded the final piece, wrote the captions, and delivered it ready to run. The video became the primary sales tool for the development.
Results
Next Campaign
4,000 Signatures to Save a Forest