NW Auto Restoration · 2026
Making a Local Detailer Look National
Creative Director / Producer
Scope of Work
Creative director and producer in one. I shaped the concept and visual language, collaborated on the script, directed the owner on camera, and oversaw the edit and finishing into performance ads and brand photography. The brief was to make a local detail shop look as premium on screen as the cars it works on.
The Ad
The Challenge
NW Auto Restoration does premium detailing and restoration work, but needed brand and advertising content that lived up to it: performance ads to drive new business and a professional headshot to put a credible face to the shop. The brief was to make a local detail operation look every bit as premium on screen as the work it produces, with creative built to actually convert on paid social.
My Approach
I approached this as a brand problem first and an ad second. I art-directed the production around the shop's own identity, building every frame on the illuminated hexagon wall, the signature line-art, and the clean white space, so the content reinforced the brand instead of looking like generic detailing footage. I collaborated on the scripting, directed the owner on camera to land a confident, authentic delivery, and shot it to feel premium. Then I oversaw the edit and finishing into scroll-stopping social ads and a polished brand headshot, a tight, high-impact content set engineered to make a local business look national.
Scale
Next Campaign
One Video. Eight Properties Sold.