NW Auto Restoration
Making a Local Detailer Look National
Creative Director / Producer
Scope of Work
I led the engagement as creative director and producer, owning the creative vision, the art direction, and the production end to end. I shaped the concept and visual language, collaborated on the scripting, directed the talent and the shoot, and oversaw the edit and finishing. From the brand's on-camera identity to the performance creative built to run, I owned both the look and the result.
The Ad
The Challenge
NW Auto Restoration does premium detailing and restoration work, but needed brand and advertising content that lived up to it: performance ads to drive new business and a professional headshot to put a credible face to the shop. The brief was to make a local detail operation look every bit as premium on screen as the work it produces, with creative built to actually convert on paid social.
My Approach
I approached this as a brand problem first and an ad second. I art-directed the production around the shop's own identity, building every frame on the illuminated hexagon wall, the signature line-art, and the clean white space, so the content reinforced the brand instead of looking like generic detailing footage. I collaborated on the scripting, directed the owner on camera to land a confident, authentic delivery, and shot it to feel premium. Then I oversaw the edit and finishing into scroll-stopping social ads and a polished brand headshot, a tight, high-impact content set engineered to make a local business look national.
Scale
Next Campaign
One Video. Eight Properties Sold.