Simply Irresistible Pets · 2024
Brand Content, and the Playbook to Sustain It
Content Producer / Strategist
Scope of Work
I produced the brand shoot — team photography and short-form social content — then built a content blueprint the studio could run themselves: a clear, repeatable framework for what to shoot, how to frame it, and how to post it. The brief was assets; what I left behind was a content strategy.
Social Content
The Challenge
Simply Irresistible Pets is a dog grooming studio with a loyal client base and a lot of personality, but its online presence didn't reflect either. They needed professional brand photography and social content that captured the team and the work, and, just as importantly, a way to keep that momentum going without hiring a producer for every post.
My Approach
I produced a brand shoot built around the people and the pets, capturing team photography and short-form social content with a consistent look the studio could own. Then I went a step further. I built them a content blueprint: a clear, repeatable framework for what to shoot, how to shoot it, and how to post it, so the team could keep creating on-brand content themselves. The real deliverable wasn't just a set of assets, it was a content strategy they could actually sustain.
“His professionalism is amazing, and he will do you right every single time. He made sure our photographs turned out absolutely perfect.”
Next Campaign
Growing a City's Audience Through Story