Sound Exterior Solutions · 2025
Producing Ads That Actually Perform
Director / Producer
Scope of Work
Creative strategy, production, and performance were all in the same hands. I set the creative direction, planned and ran a single-day shoot, directed the talent, and drove the edit to a conversion standard. No agency handoff — if the ad didn't perform, there was nowhere else to look.
The Ad
The Challenge
Sound Exterior Solutions needed video ads that could generate leads on Meta without a big production budget. Most home services advertising looks the same: stock footage, generic voiceover, forgettable. The brief was to produce something that felt real and credible enough to stop the scroll, on a timeline and budget that left no room for reshoots.
My Approach
I planned the shoot to get everything in one day: shot planning, talent direction, and on-site production all mine. The priority was authentic, high-energy delivery from the talent paired with footage that showed the actual work, not a polished simulation of it. I worked with the talent on set to dial in his delivery until the performance matched the energy the ad needed. I oversaw the edit and finishing, delivering Meta-ready assets built to convert.
Results
Next Campaign
Content That Booked the Calendar