Trout Brook Arborists · 2019
Content That Booked the Calendar
Lead Producer / Director / Editor
Scope of Work
Senior producer on a multi-channel content program. I built the content strategy, ran full-day shoots on active job sites directing crew and clients, and engineered the footage into distinct deliverables for newsletter, social, and paid. The goal wasn't a project — it was a content engine the business could run on.
The Challenge
Trout Brook Arborists was already a direct-marketing standout. Andrew had built a thriving business on email newsletters and mailers, channels most arborists never touch. But the brand had no presence on social or in paid media, and no professional content infrastructure to scale into them. The mandate was clear: bring senior-level production and strategy to a marketer who already understood his audience, elevating the channels that were converting while launching the ones he'd been sitting out.
My Approach
I approached this as a content strategist first and a shooter second. Rather than deliver a single promo, I built an ongoing content program, a series of productions engineered to feed every channel for months. I led full-day shoots on active job sites, directing the crew and clients, filming entire jobs end to end, and capturing testimonials and team photography, then built the footage in post into distinct deliverables: cinematic cuts to elevate the newsletter and mailers already converting, short-form designed for the social presence we were launching, and conversion-focused edits for paid ads. The result was a deep, reusable content library, and a marketing engine that kept the calendar booked.
Results
“Your video took the professionalism of our newsletter to a whole new level.”
Next Campaign
Making a Local Detailer Look National